3 Easy Branding Strategies for Small Businesses
Branding is the best way to get the word of your business out. Letting more people know that you exist and telling them about what it has to offer. Often, people think that branding is a marketing exercise undertaken only by the giants in the industry. This could not be further away from the truth. All businesses, big and small alike, should have a branding strategy as it is essential to differentiate yourself from your competitors. In this article, we discuss with you three simple branding strategies to start with.
Find out what is your brand identity
Before you even think of a name or finalize a logo, the first thing you should think about is what is your business’s identity. What differentiates your business from that of others? What is your USP? Why should potential buyers buy from you instead of your competitors? What thought led to your business? This forms the story behind your business. It is a narrative for your business that you will use while deciding not only the name and the logo of your business, but also your mission and vision statements that are important to customers and investors, alike.
Create a memorable brand
Eye-catching logos and crisp, fun, and easy to remember names go a long way in establishing your business’s brand and making it a memorable one. When deciding on names, make sure that a domain with the same name is available for you to buy and host your website on. Also, try and avoid puns, acronyms, and understandable description of your business as a name for it, as they create confusion and cause trouble when it comes to SEO ranking. The logo should match the tone and style of the business, which depends on your target audience. Everything, right from font to design should be created in a way that your target audience can relate to it, readily and easily.
Put your brand out there
Once you have established your name, logo, and website, it’s time to let people know about your business. You can do this by posting regularly on social media platforms about the niche you are catering; and use social media for your brand, to increase your reach. Try to become an authority in your domain as it does wonders to your reach and sales. Finally, give away promotional and branded products, such as tees, pens, mugs with your business’s logo to get your brand’s footprint everywhere. The more people see your stuff, the more they are going to be aware of your existence.
Need some assistance with your initial branding efforts? We are Infused Labs would be happy to walk you through the process and create a memorable brand for your business.